Promoting Podcasts

This is a work in progress and I’ll add stuff down the road. If you want to be notified of additions to this list, I suggest subscribing to something to keep in touch. The blog, Facebook… The links for this stuff are listed on the right. For now…


While I’m not sure that I’ve ever heard anyone recommend flyering as a great way to promote a podcast, I like this old-school approach to reaching people. Even if you don’t have the time to cover every coffee shop and laundromat in your town, what’s the harm in keeping flyers on hand in case you notice a free spot on a community bulletin board? Keeping your flyers small (a quarter page) will make life easier. You could also tape a row of informational pull-off tabs on the bottom. Or try adding a QR code that people can scan.

Flyer promoting a podcast.

Depending on the bulletin board, it might be a good idea to post stuff toward the beginning of the month, as boards are sometimes cleared at the end of the month. Putting a posted date can help whoever is maintaining the board know what to keep and what to toss.

Flyer Templates

Quarter-page flyers give you the best chance of finding a spot on a bulletin board. You could also look for a postcard template in whatever software you are using to make it. If you use them, print the tabs separately and tape them on. If you want more tabs, you can tape on multiple layers of them.

Bulletin Boards in the Twin Cities

I will be adding to this map.

QR Codes for your Flyer

Do QR codes drive traffic to your website? I don’t know. I have a cheap flip phone. I’m not the audience. But if you want to try it, here are some pitfalls to avoid. To generate a QR code, do a search for “QR code generator” or try this one.

People can scan QR codes with their smart phones and go directly to your website.